About A.A.

WHO WE ARE

Founded in 2013 in the Netherlands, the Anti Additive Association is a non- profit organization dedicated to building a no additive food supply, improving the health of people and the environment by educating and providing resources for consumers and restaurant owners interested in driving change to a more sustainable food system. We believe that everyone deserves an informed choice about whether or not to consume food additives. Working with a collaborative network of technical and communications advisers from all backgrounds and sectors worldwide, we serve as the eyes and ears of consumer to help them make good food choices.

 

HKAA, APAA and TWNAA

The Anti Additive Association is a global network with presence and activities in almost every region. The network is made up of the international organizations around the world which are allowed to use the Anti Additive Association emblem. It also represents all the activities they undertake to better the food supply throughout the world. With its temporary headquarter in Europe and a branch in Italy, these organizations are The Asia Pacific Anti Additive Association, the Asia Anti Additive Association of Hong Kong, the Taiwan Anti Additive Association. Each has its own individual status and exercises no authority over the others.

 

Our Mission

To raise public awareness and influence a healthy-eating lifestyle;

Asian countries, in particular, generally lack an awareness of the hazardous consequences of consuming artificial food additives. According to our hundreds of street interviews and field survey, it reveals that public will change their attitude and impression only based on the media press and does have no sense what exactly they've eaten, no matter those food additives are good for health or involve any possibility to harm our body. The Anti-Additive Association believes that everyone deserves to have an informed choice about whether or not to consume food additives, and therefore, aim to help educate consumers on making healthier and safer food choices for themselves. This is one of the important reasons we need someone professional like you to be our solid education back up. 

To build a monitoring mechanism to ensure food served are free of food additives;

To set guidance and provide technical support on all matters of food additives; 

To inspire the hearts of like-minded people in the industry and work together to shape the future of a safer food system.