Musgrave donates 3.4 tonnes of surplus food to charity initiative

It was announced today that Musgrave brands, SuperValu and Centra, have partnered with Bia Food Initiative as their charity partner for its annual Trade Fair that took place at Punchestown on Tuesday 6th and Wednesday 7th of September.

Author : Robert McHugh


Musgrave annual trade show sees food suppliers to SuperValu and Centra showcase their products to retailers from all over the country. This year Musgrave donated 3.4 tonnes of surplus fresh food to the charity who will then re-distribute as part of 8,500 meals to various causes around Ireland.

Since 2014, Musgrave Group (SuperValu and Centra) has redistributed 200 tonnes of food surplus with the help of Bia Food Initiative, a social enterprise that supplies quality food surplus to charities across Ireland.

Together Musgrave and Bia Food Initiative have provided 440,000 meals to Ireland’s most vulnerable communities, through homeless hostels, foodbanks, day care centres, community crèches, family resource centers and many more community based organisations.

Managing Director at SuperValu, Martin Kelleher commented on the food donation, "With such an abundance of great quality food on display, we are delighted to be partnering with Bia Food Initiative to donate the surplus food from our two-day trade show knowing that it will be distributed to many worthy causes."

Source: Businessworld

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