Global Authority on Anti-Additive Certification

The 12th A.A. Taste Awards
Regular Entry: March – June 2026

Together We Collaborate, Trust, and Contribute to a Better World

The A.A. Taste Awards

The A.A. Taste Awards is the pioneering global accolade rooted in the "Clean Label" concept, widely recognized as one of the world's premier culinary awards alongside Monde Selection, the ITI (International Taste Institute), and the Great Taste Awards.

We aim to commend food and beverage operators who minimize or completely eliminate artificial additives, demonstrating a steadfast dedication to exceptional flavor. Across all categories, A.A. is committed to recognizing manufacturers of outstanding quality and amplifying their global influence.

Award Categories

A.A. Tasty

The A.A. Taste Awards aims to recognize outstanding products across all fields and enhance their positive impact. Our goal is to commend products and dishes that offer exceptional flavor.

Today, consumers are more concerned about the naturalness of food. A.A. Tasty is a representative label and a unique quality assessment that provides consumers with safer choices among numerous products.

The A.A. Tasty evaluation focuses on good taste and overall dietary performance. The award's evaluation criteria are comprehensive, incorporating advice from experts across various fields, such as chefs, columnists, journalists, nutritionists, doctors, and professors. Because the A.A. Taste Awards features comprehensive judging tiers and content, it is more diverse than other single-focus awards.

There is no doubt that if a product embodies the core philosophy of Anti-Additive, it will hold a distinct advantage. The A.A. Taste Awards is an inspiration for excellence, advocating for the establishment of a more conscious food system.

A.A. Liquor

The idea behind a wine-rating scale is highly functional: to standardize wine-tasting information and consumption. Across languages, varietals, regions, and palates, the point system used in wine ensures that everyone understands a bottle’s quality. Standardization does not mean making the world of wine boring and uniform, nor does it eliminate the nuances, complexity, and personal preferences and experiences associated with a successful wine tasting.

Alcoholic beverages are currently the basic type of drink consumed worldwide.

Alcohol is a volatile, mobile, colorless liquid with an ethereal odor, obtained by fermenting a sugar-containing liquid, and its strength can be further increased through distillation. The name is originally derived from the Arabic word al-kohl. Kohl is a very fine black dye powder used in cosmetics. The name was later applied to highly refined chemical powders and extracts, and then to distilled and rectified spirits.

A.A. Liquor classifies alcoholic beverages into three main categories: Fermented Alcoholic Beverages, Distilled Alcoholic Beverages, and Compound Alcoholic Beverages. The selection is based on these three different types of alcoholic beverages. For example, fermented alcohol includes wine, beer, cider, and perry.

Among these wines, they are further divided into sparkling wine, fortified wine, and table wine according to their production methods and brewing degrees.

Our selection not only focuses on professional flavor, mouthfeel, and aroma, but more importantly, it allows wine tasters to experience a truly good wine that achieves a "perfect balance," enabling the general public to enjoy an exceptional taste.

A.A. Halal Plus

According to Halal teachings, it aligns with the United Nations’ 17 interlinked global goals, such as Zero Hunger and Life on Land. Therefore, the Halal industry is regarded as a paradigm for sustainable development goals in the era of the Fourth Industrial Revolution. Halal food is one of the healthiest dietary practices, which is also the fundamental entry standard for A.A. Halal Plus.

The global Halal food market reached a value of US$1.9 trillion in 2020. Looking forward, we expect the market to grow at a CAGR of 11.3% during 2021-2026. - IMARC Group

Due to the increase in products, many consumers are looking for Halal-certified food, and many manufacturers are seeking to obtain Halal certification. Obtaining Halal certification is no easy feat. Every country has its own Islamic council authorized to provide the official Halal seal of approval. The industry has expanded into many other markets and regions outside of the Middle East, which is especially prominent in Asia.

The international market also benefits from the Halal market, as there is almost always a Muslim community in a country that needs Halal products. In many local communities, it is believed that not all Halal logos are legitimate; therefore, having well-known and trusted Halal certifications helps businesses in the long run.

There is a high demand for Halal products due to the growing Muslim population. Therefore, we aim to further combine the concepts of Halal food and Clean Label into A.A. Halal Plus, allowing consumers to identify the Halal and clean characteristics of high-quality food at a glance.

A.A. Priority Products

As people's living standards improve, everyone in our society should be able to lead a decent life. Quality of life goes beyond just the standard of living; in fact, in the pursuit of a good life, we tend to find fulfillment in positive expectations. Of course, cooking your own meals can give you great satisfaction.

Using the right cooking utensils ensures that the dishes you prepare taste just right. A.A. believes in improving the quality of life by designing exceptional products to make life easier, while simultaneously raising living standards and finding satisfaction in life.

The directive of A.A. Priority Products is to seek designs that go beyond the mere mastery of shape, form, and function, becoming solutions to overcome life’s current and future challenges. Its three fundamental principles—"Anticipate, Innovate, Captivate"—are used in selecting designs for the final lineup, all of which are engineering examples aimed at anticipating user experience needs and benefiting society. This is a truly inspiring selection of forward-thinking designers who place safety, community, and pleasure at the forefront of their design concepts. We focus on:

• Accessibility

• Learnability

• Usability

• Reliability

• Pleasurability

• Desirability

A.A. Nutrition

A food supplement or nutritional supplement is a preparation intended to supplement the diet and provide nutrients that may be missing or may not be consumed in sufficient quantities in a person's diet, such as vitamins, minerals, fiber, fatty acids, amino acids, or high-quality proteins, carbohydrates, and water. Some countries define dietary supplements as foods, while others define them as drugs or natural health products.

A.A. Nutrition is committed to promoting these high-quality nutritious foods, integrating the aforementioned nutrients required by the human body, and recommending the most outstanding products. Health supplements claim to improve your health. In some jurisdictions, dietary supplements may be subject to regulation.

We evaluate health supplements through the following criteria:

• The supplement is sold in major pharmacies, physical stores, legal platforms, etc. Sales on illegal platforms are not accepted.

• The supplement manufacturer is proven qualified to produce supplements.

• The supplement clearly indicates its ingredients and effects.

• The supplement does not contain any ingredients that may cause harm to the human body.

• The supplement cannot claim to have medical effects for treating diseases.

• The supplement's claim to improve human nutrition must indeed be effective.

Evaluation Team and Evaluation Method

The A.A. Taste Awards evaluation team consists of hundreds of professional judges from over 80 countries worldwide. The jury includes members of various international evaluation organizations, international professional chefs, nutritionists, scholars, and culinary critics. From columnists to physicians, scientists, and even Michelin-starred chefs, our evaluation team encompasses numerous influential figures across diverse fields. Upholding the strictest regulations, the judges use their rich industry experience and unique insights to provide a comprehensive and professional overall evaluation of the entered products through a detailed and complete selection process.

Each item is judged independently. The selection events are held annually at designated, undisclosed locations around the world. Most products are reviewed by professional judges based on the award criteria. Certain product categories are evaluated through blind selection and blind testing, while culinary dishes and restaurant meals are assessed by assigning mystery shoppers.

A quality label is a crucial entry ticket to the international market. You can use it to highlight the advantages of your product.

Special Jury Award

Regional jury members will proactively nominate remarkable products and restaurants through comprehensive consideration.