Honorary Advisory Board
Rooted in the "Clean Label" concept introduced in the United Kingdom in 2011, the A.A. Honorary Advisory Board unites renowned chefs, academic scholars, industry executives, global compliance experts, media professionals, and advocates from worldwide. As an honorary body, the board shares our core philosophy and stands with us in promoting the additive-free movement globally.
Headquartered in the Netherlands, A.A. is dedicated exclusively to comprehensive additive-free certifications, promoting this philosophy across countries including Australia, New Zealand, the United States, Thailand, Hong Kong, Singapore, Taiwan, and others. Recognizing that the demand for purity extends far beyond the dining table, our scope now encompasses food and beverage, sugar content in food, pet food, household daily necessities, skincare and cosmetics, animal and plant medication, Halal clean standards, sustainability-related initiatives, and more.
The modern market demands true transparency. Driven by the unwavering belief that people deserve to know exactly what goes into the products they use every day, the Honorary Advisory Board proudly endorses A.A.'s mission. Together, we champion the highest standards of additive-free practices, advocating for consumer well-being and a cleaner, more sustainable future.
