A.A. Welcomes Cosmetic Chemist Krupa Koestline to the Honorary Advisory Board

At the Anti Additive Clean Label Organization (A.A.), our mission has always been simple: to champion a world where people know exactly what goes into the products they use every day. Delivering on this promise requires not only rigorous certification — it requires the shared advocacy of experts fully committed to these same ideals. Today, we are proud to welcome Krupa Koestline to the A.A. Honorary Advisory Board.

Krupa Koestline is CEO of Capsum kkt. An award-winning cosmetic chemist and biotechnology expert, she has built her career at the intersection of science, product development and beauty innovation.

After starting her career at Estée Lauder and Neutrogena, she founded KKT Innovation Labs in 2020 and grew it into a recognised formulation partner for beauty brands. In 2026, KKT Innovation Labs was acquired by Capsum, and Krupa was appointed CEO of Capsum kkt — an entity bringing together formulation, innovation and advanced manufacturing, from early-stage R&D through commercialization and scale.

A pioneer in biotechnology applied to beauty, her work focuses on translating science into technically rigorous, manufacturable and consumer-relevant products — from more sustainable ingredients to new approaches in skin and hair biology.

Krupa is the recipient of the Society of Cosmetic Chemists' 2024 Florence Wall Women in Cosmetic Chemistry Award and has been named one of Beauty Independent's Top 30 Product Developers. She is a frequent speaker, writer and contributor on cosmetic science and the future of beauty innovation.

"The additive-free movement matters because it pushes us to formulate more intentionally, with fewer unnecessary ingredients and more purpose behind every one we use," says Krupa Koestline.

Krupa's vision for intentional formulation perfectly aligns with what A.A. stands for. We believe trust is built one honest label at a time, guided by the valuable insights of industry experts. We are incredibly honored to welcome Krupa to our Honorary Advisory Board, and we look forward to the inspiring conversations her perspective will bring to the clean beauty space.